Over the past six months, Bruce has given me the honor of interviewing some of his best and brightest on the intersection between communications and foundation impact. The format we implemented – known as a “diavlog” – was pioneered by bloggingheads.tv, and it’s version is featured each week on the New York Time’s video home page.  (Our home-brewed version couples Skype with split-screen recording to create a talk show format for the web.)

At a half-hour each, the conversations are way too long for this sound-bite world, right?  That’s true unless you accept, as we do, that the best stuff emerges only in the context of exploration and dialogue. (Don’t worry, we will be distilling nuggets and themes from across the conversations in the coming months.)

Here are a few of the a-ha moments I have gained through these conversations:

• Teresa Detrich, electronic media specialist for the Lumina Foundation, tells me in an upcoming episode that one of the reasons Lumina has moved so aggressively to implement social media is because “if you want to work with innovators, you have to live where they do.”
• Mark Sedway and Cheryl Heller both told me, when pressed to describe explaining what foundations have to gain from effective use of social media, “It’s about relationships, stupid!”  The days when foundations could give away money and call it a day are long gone.  Now we actually have to listen to one another, find common ground, and move together.
• Phil Buchanan spoke convincingly about the need for the charitable sector to simultaneously communicate two messages: 1.) What we do is good, and 2.) We must always work to make it better.
• Albert Ruesga, president of the New Orleans Foundation (GNOF), tells me in an upcoming episode why GNOF named its blog “Second Line Blog.”   In New Orleans, it is the Second Line which follows behind a traditional funeral march, celebrating life rather than mourning death.  From my perspective, foundation communications have been all too often deadly dull, institutional, funereal.  I want PhilanthroMedia to be part of that Second Line which sings and celebrates in truly human voices.

In addition to serving as President for the Center for Effective Philanthropy, Buchanan was named to the Nonprofit Times 2007 and 2008 “Power and Influence Top 50” list. He holds an MBA from Harvard University and received his undergraduate degree in Government from Wesleyan University.

Running time of this episode is 29 minutes. To view selected sections, use the guide below to forward to the time indicated:

Center for Effective Philanthropy – Right Place, Right Time (0:00-1:20)

“Philanthropy is under attack.” Hyperbole? (1:20-7:46)

Who is attacking from inside the gates? (3:24-5:00)

What is motivating these attacks? )7:47-12:56)

How can effectively deliver simultaneous the message that the nonprofit sector is good but that it needs to be better? (13:42-18:38)

Why should I have to speak to what philanthropy as a whole is doing v. my own organization’s efforts? (18:39-22:41)

Why is it time to start violating “communication commandments?” (22:42-26:07)