It is increasingly hard in today’s world to get people’s attention — especially if what you say runs longer than 140 characters. So how can foundations engage audiences with detailed research and other information that could actually influence how and what they do?
That’s a question The Wallace Foundation regularly deals with as it disseminates knowledge [...]
Archive for 2.0 Tools
Replacing Reports With Online Tools
Somehow, It All Adds Up
Here at Pm, we’re lucky enough to have clients who teach us as much as we teach them. Here’s Bruce Trachtenberg, head of the Communications Network (our newest client), with some pretty interesting thoughts on Twitter:
“Personally and professionally, I’m rarely at a loss for words. In fact, since becoming a regular user of Twitter, the [...]
Online Video Use Soaring
We’ve probably all had an experience of trying to view a video online only to find out it requires us to download additional software or wait forever while it “buffers.”
If you’re past 30, you might assume that the glitches mean web video isn’t yet ready for “prime time” consideration in your communications strategy. But [...]
Slick Presentations for All
With the amount of information each of us is expected to consume on a daily basis, even the best strategy papers often languish on cluttered desks. In order to bring one such document to life for Pm client, Long Island Wins, staffer Chad Callaghan used Mac’s Keynote software to package the strategy in a format [...]
Girl Scouts USA
Girl Scouts USA is actively engaging donors in their efforts to become the world’s best leadership opportunity for girls. In this brief interview, Delphia Duckens, Executive VP for Fund Development, describes why she invited Pm to innovate with her and her colleagues on the topic of healthy living.
To Blog or Not To Blog?
PhilanthroMedia began our work in the world of new media by establishing PhilanthroMedia.org in August 2007. Since then we’ve produced daily blog content that syndicates to more than 70 community foundations.
More than 450 posts later, we’ve learned a number of valuable lessons about the value of blogging that make us uniquely qualified to guide our [...]
Keeping Costs Down and Quality Up
At PhilanthroMedia, we’ve been obsessing on the intersection between cost, quality, and cutting-edge approaches for the past 18 months. In fact, we started this company recognizing that while non-profits and foundations need access to high-quality new media content and tools, few would have the same resources available to for-profit companies. We have charted a goal [...]
