A few years ago, when people were still using the term “Web 2.0” to describe interactive and user-generated online content, the Communications Network produced a report encouraging foundations to take the plunge. “Come On In the Water’s Fine” said that there was far more to be gained than what some feared would result from not [...]
Archive for 2.0 Tools
Debating the “Merits” of Jargon
What follows is a post by Bruce Trachtenberg, one of my favorite clients and Executive Director of the Communications Network:
We’re all familiar with the expression “fighting words,” but even I wasn’t prepared for the intensity of the verbal exchange that occurred when Communications Network contributor Susan Herr, and producer of our ongoing series of video [...]
Digital Media is NOT the Same Thing as Digital Distribution
If the past fifteen years has been about disseminating content in new ways (think site design, search engine optimization and social networking) the next fifteen will force fundamental changes in how we produce what we produce. Central to this position — advanced by Jeff Stanger in the most recent episode of the Communication Network’s [...]
Crowdsourcing Multi-Media Content at Conferences
There are few things I love better than seeing techniques we hone in the nonprofit sector adapted by the for-profit sector. Even better is when I have the privilege of developing and implementing such a technique myself! Last year, PhilanthroMedia led the Gorilla Engagement Team for the Communications Network’s 2009 Annual Conference in [...]
Conference Engagement 2.0
While conferences notoriously consume inordinate amounts of resources and energy, it’s hard to imagine anything will ever replace the connections made possible when folks gather in the same place to share common interests.
That’s why PhilanthroMedia has spent the past year pioneering what we call Conference Engagement 2.0. Our best test case occurred over the [...]
Diavlogs Capture Notable Insights
If you are like the Communications Network, your constituents can and should be your best advocates. If you are smart like ComNet’s Bruce Trachtenberg, you give them the microphone.
Over the past six months, Bruce has given me the honor of interviewing some of his best and brightest on the intersection between communications and foundation impact. [...]
Diavlogs and Your Bad Self
Want to look hip at the next cocktail party you attend? First, re-purpose some vintage and blend it with a couple of ultra-modern accessories. Second, get caught talking about the premiere diavlog from the Communications Network on the question: “Should Foundations Speak with Human Voices?”
“Well you see,…” you will say to the crowd that gathers [...]
User-Generated Content Pointing the Way
Does your website possess a seemingly insatiable demand for new content? Ever wonder if all the hype about Web 2.0 and “user-generated content” might ever lighten that feeding burden? Or, if despite all your effort producing “objective” content about the foundation’s work, your grantees might not illuminate its value, in their own words, better than [...]
Communicating Hope in 2.0
In these tough times, promoting a message of hope can be a hard sell. But for the Skillman Foundation, which has worked to promote healthy schools, communities and opportunities in Detroit for nearly half a century, video is becoming an increasingly important tool to help the foundation present stories about the Motor City’s deep resilience.
Click [...]
