Does your website possess a seemingly insatiable demand for new content? Ever wonder if all the hype about Web 2.0 and “user-generated content” might ever lighten that feeding burden?

Or, if despite all your effort producing “objective” content about the foundation’s work, your grantees might not illuminate its value, in their own words, better than you ever could?

If so, consider following the progress of  “In the Spotlight,” a new project developed by the Communications group at the Pittsburgh-based Heinz Endowments and run from a section of its website.” Here, select grantees are given limited administrative access for two weeks.  During this time -- with the exception of a Q&A with the grantee’s chief executive that is produced by Communications Officer Carmen Lee  -- they are free to post wide-ranging content they believe may be of interest to Heinz’ constituents.

Click to read the rest of the article, by Susan Herr, on the Communications Network’s website.