PhilanthroMedia is working with several of our clients to implement a new video format that goes by the name of diavlog (think dialogue + video + blog.) We will be announcing our first diavlog series, featuring ten episodes, to premiere early in 2009.

This system of split-screen streaming videos, featuring two people in remote locations, was pioneered by the highly successful BloggingHeads TV.  This site’s credibility and reach is substantially enhanced by a partnership with the New York Times, which features entries from BloggingHeads on its site three times per week.

On BloggingHeads, users have several viewing options. They can play complete diavlogs (which usually range from 30-60 minutes), or click on what the site calls “dingalinks,” to go directly to a particular topic within the episode.  (Our productions for clients will offer the same options to perpetually time-crunched viewers.)

The diavlog format is well-suited to organizations that are concerned with the following:

a.) Tapping diverse participants from geographically diverse locations

b.) Accruing cost-savings and environmental benefits from this green-savvy approach

c.) Creating opportunities for follow-up interviews on questions from viewers and/or timely responses to related current events.

Pm is currently creating capacity to serve nine more clients who want to implement diavlogs in 2009.  Please contact Alan Smith (as@philanthromedia.com) if you would like to discuss suitability for your organization.