In this, the first of two Communication Network videos, Marc Fest of The Knight Foundation, tells me about the “message” house he has developed to help team members stay on point talking to the media or making presentations.
Marc is a self-described “message zealot” who is using strategies like this to enlist his colleagues in developing content. He’s obviously on the right track because there’s no way limited staffs can develop all the content needed to fuel hungry sites. If our budgets don’t expand, we’ve got to enlist volunteers or existing staff. Either way, Marc’s strategy ensures they stay on point.
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